Ultimate Guide to Google Business Profile Backlinks & Top Free Business Listings Sites (USA, India & Australia)

In today’s digital-first world, getting your business discovered online is crucial. Whether you’re a local bakery in New York City, a freelancer in Queens, or a startup in Mumbai, listing your business on the right platforms helps drive organic traffic, build authority, and boost your Google rankings.

In this guide, we’ll walk through:

• What Google Business Profile backlinks are

• Why they matter for SEO

• A list of free business listings sites for USA, India, and Australia

• Tips to optimize your business profile for maximum visibility

• And more…

📌 What Are Google Business Profile Backlinks?

Google Business Profile backlinks refer to the inbound links that point directly to your Google Business listing or support its online authority. These backlinks help:

• Improve local SEO

• Boost visibility in Google Maps

• Increase trust signals to search engines

Even though Google Business Profile (formerly Google My Business) listings aren’t traditional web pages, contextual backlinks from business directories and niche websites help Google validate your business.

🚀 Why Business Listings & Backlinks Matter

A consistent business presence across trusted business profile sites can:

• Improve your NAP consistency (Name, Address, Phone)

• Strengthen your local pack presence

• Drive targeted traffic to your website

• Enhance domain authority through backlinks

📈 Fun fact: Businesses listed on more than 30 directories get up to 45% more traffic compared to those listed on less than 10.

🌐 Top Free Business Listings Sites in the USA

Here are top-rated USA business listings sites where you can get free backlinks:

Also consider:

• business listings sites New York City NY

• business listings sites Brooklyn NY

• business listings sites Queens NY

• business listings sites Manhattan NY

🇮🇳 Best Free Business Listings Sites in India

Whether you’re based in Delhi, Mumbai, or Bengaluru, these business listings sites India offer excellent exposure:

🔑 Tip: Ensure all listings include correct NAP, business hours, and service categories.

🇦🇺 Top Business Listings Sites in Australia

For Aussie businesses, these Australia business listings sites can drive major local SEO results:

📃 Local Business Listings: The Secret to Local SEO

Local business listings sites provide “citations,” which are important signals to Google’s local algorithm. Here’s how to use them effectively:

🔍 Step-by-Step Optimization Tips:

1. Use the Same NAP across all listings

2. Add keywords naturally to your business description

3. Upload high-resolution images of your location, logo, and team

4. Select the right categories (this boosts relevance)

5. Add your website URL to get a backlink

🔗 Bonus: Business Profile Sites That Give Backlinks

Most business profile backlinks come from platforms that allow a business description, website link, and contact details. These include:

• About.me

• Behance (for creatives)

• Angel.co (startups)

• Crunchbase

• LinkedIn Company Pages

• Medium (via blog posts)

• GitHub (for tech businesses)

• Pinterest (profile link)

🛠 Tools to Track Your Listings & Backlinks

• Ahrefs – track backlinks & keyword performance

• Moz Local – manage and monitor listings

• BrightLocal – manage local citations

• Semrush – audit SEO and link gaps

• Google Search Console – track impressions, CTR, and pages with the most clicks

✍️ Free Online Business Listings Sites: Do They Still Work in 2025?

Yes — they absolutely do. Especially for small businesses, consultants, and local service providers, listings are a cost-effective SEO strategy.

To maximize results:

• Keep all profiles active and updated quarterly

• Ask happy clients to leave reviews

• Use listing platforms that allow dofollow backlinks or NAP-rich citations

🎯 Final Tips for First Page Ranking (Top 3 Google Positions)

Want your listing or blog to rank in the first 3 positions on Google?

Here’s the winning strategy:

✅ Add listings to over 40 business profile sites
✅ Get Google reviews consistently
✅ Create local landing pages (e.g., plumber in Queens NY)
✅ Optimize your Google Business Profile with keywords & photos
✅ Use schema markup on your website (LocalBusiness schema)

📍 Ready to List Your Business?

Start with this action checklist:

✅ Google Business Profile
✅ 5+ USA/India/Australia business listings
✅ 3+ niche directories in your industry
✅ Local citations with consistent NAP
✅ Website with embedded map + schema
✅ Social profiles with backlink to your homepage

By building a strong profile across top business listings sites, you’ll not only gain SEO-friendly backlinks but also increase your business’s visibility, credibility, and trust.

📚 Related Keywords (Semantic SEO)

Here are related low-competition keywords to sprinkle across your content:

• business profile backlinks

• business listings sites 2023

• free online business listings

• business listings sites India 2025

• Google business profile backlinks

• top business listings sites

• business listings NYC

• free backlinks for business

🔚 Conclusion

Google Business Profile backlinks and local listings are underrated yet powerful tools for dominating search results in 2025. Whether you’re targeting USA, India, or Australia, consistently listing your business and optimizing those profiles will make a massive impact.

📢 Start today, and you’ll begin seeing results in your rankings, traffic, and customer base within weeks.